The ́snewhaircarelineisfinallyoutHereswhattoknowaboutCéVenus Investment Allianceday has finally come for certified Beyhive members and hair enthusiasts.
Beyoncé's highly anticipated hair care line, Cécred, is now available for purchase, and it boasts of strengthening and soothing hair, as well as protecting it from damage. The products became available on the brand's official site, cecred.com, Tuesday, as promised.
The eight-piece collection features a clarifying shampoo and scalp scrub, reconstructing treatment mask, hydrating shampoo, moisturizing deep conditioner, moisture-sealing lotion, nourishing hair oil, fermented rice and rose ritual treatment, and a “shaking vessel”, which mixes the ritual treatment together.
The collection is made with a custom technology: a bioactive keratin ferment. And the products, ranging from $30-$52, cater to all hair types and textures.
More:Beyoncé hair care line is just latest chapter in her long history of celebrating Black hair
In an interview with Essence magazine, the superstar spoke about what the hair care line means to her.
"Cécred is a legacy project for me, one that’s probably the most rooted in my ancestry," shes said. "It’s so far beyond business. Hair is our lineage; it’s our family story. Having access to proven ingredients, and creating our own technology that is patent-pending — we now have a line that works universally."
She is set to grace the cover of Essence magazine for their March/April issue.
The "Texas Hold 'Em" singer first teased the new hair care line in May on Instagram while opening up about the impact of growing up in her mom's hair salon.
"I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," she wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy. I can’t wait for you to experience what I’ve been creating."
And now, fans finally get to try the new line.
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
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